David Reynolds | Digital Value Creator
Most digital investment doesn't create value.
The problem isn't building — it's knowing what to build.
Chief Digital Officer. Background across digital products, platforms and transformation in private equity-backed and B2B environments.
Most organisations don't struggle because they lack technology.
They struggle because technology is rarely connected to product thinking, operating model, commercial reality and execution.
That gap, between investment and value, is where I spend my time.
I've built and scaled SaaS platforms and digital products across global organisations.
Worked inside private equity-backed businesses where technology is expected to drive revenue and margin.
Created product-led propositions inside established firms.
Operated across corporate transformation, venture and early-stage environments.
Still close enough to the technology to understand how it's actually evolving.
The conversation around digital and AI is ahead of the reality.
Most of the work is still structural: product, operating model, commercial alignment and execution.
That's where outcomes are decided.
Product thinking is becoming more important as engineering becomes more accessible.
For years, building technology meant trade-offs: faster, cheaper, better.
Now, those constraints are shifting.
The challenge is no longer just building systems.
It's knowing what to build, why it matters, and how it creates value.