DAVID REYNOLDS · DIGITAL VALUE CREATOR

Digital that shows up in the valuation.

Most digital investment never reaches the valuation. Knowing what to build is the hard part. I have spent twenty years on that problem inside PE-backed and B2B businesses, building rather than advising.

David Reynolds, black and white portrait
Built and led digital atOASIS GROUPALEXANDER MANNGRANT THORNTONRELX / REED BUSINESS INFORMATIONTOTALJOBS GROUP
The gap

Most organisations don't have a technology problem. They have a value creation problem.

Technology is an input. Value comes from better commercial decisions, better products, better operating models and better execution. Digital makes those possible. It doesn't replace them.

The conversation around digital and AI is well ahead of the reality. Most of the work is still structural: product, operating model, commercial alignment, execution. That's where outcomes are decided.

Technology is easy to buy. Enterprise value is much harder to create. My work sits in the gap between the two.

Track record

Twenty years in that gap.

The companies and titles changed. The pattern didn't.

INTERNAL FUNCTION TO GROWTH ENGINE
OASIS Group

From internal function to growth engine.

Group Chief Digital and Product Officer at an international information-management business, with a specific brief: work out what the digital version of the company should look like, and build it. We turned FileSmart and Keeper from something built for a single customer into a repeatable product for regulated organisations, moved AI beyond experimentation and into real client workflows, and built a dedicated digital growth function around it. Digital went from an internal function to a commercial growth engine.

PLATFORM FROM INCUBATION TO LAUNCH
Alexander Mann Solutions

Products don't fail because of technology.

Inside a PE-backed global talent business, I led product, platform and digital strategy and took a proprietary platform, AMS One, from idea to launch and into the centre of the company's core proposition, opening a recurring digital revenue line in a business built on services. I owned the roadmap and the investment decisions behind it. The engineering was never the hard part. The hard part was changing how the business sold, operated and made decisions around it.

START-UPS, MENTORING AND CO-CREATION
SEED VC · Tynton Group

The fastest way to understand something is to build it small.

Two years working across the venture and early-stage ecosystem. I co-founded a pre-accelerator programme, mentored founders through build and go-to-market, and sat on the other side of the table as an innovation and venture director. Alongside it, emerging-technology work with corporates, including digital twins on an industrial estate and an aviation technology lab that brought major international airports around one table. Co-creation rather than consultancy: in the room, building the thing, and still mentoring founders now.

VENTURES INSIDE AN ESTABLISHED FIRM
Grant Thornton

You can't buy innovation. You build the system that produces it.

I owned the digital P&L at a professional-services firm and built new products and a corporate-venturing capability from scratch. Some worked. Some didn't. The ones that worked had one thing in common: someone owned the commercial outcome, and the incentives changed around them.

PUBLISHER TO DATA BUSINESS
RELX / REED BUSINESS INFORMATION

Transformation is what you sell, not what you install.

Seven years helping turn a traditional publisher into a data and analytics business. I led product and innovation work across a global portfolio: an acquisition that became a new market-data product, automation across the portfolio, and some of the group's earliest commercial uses of AI and natural-language generation.

START-UP TO EXIT
Totaljobs Group

Growth is a commercial system, not a marketing activity.

I joined early and stayed through the whole arc, from around £200k of revenue to more than £20m, and an exit to Axel Springer. I led digital strategy and audience growth across the portfolio, and built the R&D capability that expanded it.

EARNED AUTONOMY

Autonomy is earned, not granted.

I have been working with the machinery underneath this for most of twenty years: parsing and extraction, anomaly detection and pattern analysis, natural-language generation, screening for fraud, long before any of it was called AI. More recently I have run it inside businesses as strategy, governance and systems in production, and I still write code with these tools most weeks. The two things are related. Using them is how I tell a real opportunity from a demo.

What I've settled on, after a year of the same conversation with owners, boards and investors, is a position rather than a strategy. Autonomy should be earned: by an agent from the people who supervise it, by a person through the work that used to be the curriculum, and by a business from the vendors it would otherwise rent its judgement from. A business has to own four things for that to be true: what it knows, what acts in its name, the bar each agent has to clear, and the tests built from its own files.

The whole argument, with the evidence attached and the places it can be proved wrong marked, lives at its own address.

The three questions
  1. Is AI making our people faster, or changing how they learn?
  2. If the AI becomes the business, what is the business?
  3. Is autonomy earned or assumed?
About

Built things all the way through.

I started as a software developer at Essex County Council and have built things all the way through since: products, platforms, teams, ventures. None of it came through consulting.

I've worked across start-ups, FTSE 100 groups, PE-backed businesses and global firms. I co-founded a pre-accelerator and still mentor founders through build and go-to-market. And I'm restoring an old boat, which turns out to be the same discipline: take a complex, broken system, understand it properly, rebuild it so it works.

Start a conversation.

I'm always interested in talking to people working on the same problems: operators, investors, founders. If something here lands, or you think I've got it wrong, get in touch.

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