Notes

Thinking in public.

Occasional pieces on the distance between what technology can do and what a business is worth. Written by me, from work I've done, and revised when I change my mind. Some go back a few years and are kept as they were.

Notes

OCT 2026

The bit of AI I actually know about

4 min read

Everyone has a view on AI now. Mine is narrow on purpose: what happens after the demo, inside a business with customers, a budget and a board.

ai
SEPT 2026

Five questions I ask before any digital investment

4 min read

Every piece of work starts with the same five questions. They sound simple. Most organisations can't answer them, and the ones that can tend to fund the right things.

value
SEPT 2026

Twenty years of being early

6 min read

Predicting the technology is the easy part. Predicting the lag is where I have spent most of my career. For the first time in twenty years, I am not confident I know how long that lag is any more.

ai
JUL 2026

Technology was never the constraint. Now it really isn't.

5 min read

Most ideas never fail; they just cost too much to try. AI has collapsed the cost of finding out whether an idea works, and the constraint has moved to imagination, judgement and execution.

ai
MAY 2025

The future of work is not about jobs. It is about outcomes.

4 min read

AI is not replacing people so much as replacing assumptions about how work gets done and where humans fit. The question that follows is accountability: if an AI makes a decision, who owns the outcome?

ai
APR 2025

Digital transformation is dead. Long live digital courage.

4 min read

Digital transformations fail because they are passive, externally driven and about technology. Real change needs the clarity to say what you will no longer be, the nerve to own the work internally, and an obsession with what customers need.

leadership

From the archive

OCT 2023

Decoding digital value creation: the IDEAS framework

5 min read

A way of developing new propositions that is consistent, teachable and worth investing in: five stages, with a structured, measured risk decision at each. Written in 2023; the stages still hold.

KEPT AS WRITTEN · 2023
DEC 2022

The week ChatGPT arrived

6 min read

Written two weeks after ChatGPT launched, with a worked example of what it could and could not do. Kept as it was, including the part at the end where I ignored the AI's advice on my punctuation.

KEPT AS WRITTEN · 2022
Notes